Sha Designs

Case Study

Workforce Management Platform

Reimagining Blue-Collar Hiring with a Data-Informed Design Approach

Overview

A comprehensive workforce management solution designed for Workforce Brokers,

transforming how customers request and acquire blue-collar talent. Unlike traditional job

boards, this platform operates on a demand-driven model where skilled workers are

sourced through targeted recruiter campaigns based on real-time customer needs.

A comprehensive workforce management solution designed for Workforce Brokers, transforming how customers request and acquire blue-collar talent. Unlike traditional job boards, this platform operates on a demand-driven model where skilled workers are sourced through targeted recruiter campaigns based on real-time customer needs.

The project showcased my ability to balance complex stakeholder requirements while

maintaining a user-centered design approach across multiple interfaces.

Project Highlights

Research-Driven Design Process:

Conducted contextual inquiries with 3 hiring managers and 4 recruiters to identify pain points in the current workflow.

Research-Driven Design Process Conducted contextual inquiries with 8 hiring managers and 12 recruiters to identify pain points in the current workflow.

Design System First Approach: Established a comprehensive component library before UI design, ensuring visual consistency and accelerating development.

Design System First Approach: Established a comprehensive component library before UI design, ensuring visual consistency and accelerating development

Cross-Functional Collaboration: Facilitated workshops with engineering, product, and business stakeholders to align on priorities and technical constraints.

Data-Informed Iterations: Used analytics and user feedback to continuously refine the experience post-launch.

Dual Portal Architecture: Designed interconnected customer and admin experiences with distinct user journeys and permissions.

Cross-Functional Collaboration: Facilitated workshops with engineering, product, and business stakeholders to align on priorities and technical constraints

My Contribution

As the sole Product Designer on this initiative, I owned the end-to-end design process:

Conducted research with stakeholders to understand hiring workflows and pain points.

Created detailed user personas for customers, recruiters, and admins based on interviews.

Mapped comprehensive user journeys and designed intuitive workflows with 30% fewer steps than the previous process.

Developed a scalable design system with 60+ components.

Created wireframes, high-fidelity designs, and interactive prototypes.

Led 6 usability testing sessions, incorporating feedback into design iterations

Collaborated with engineers to ensure pixel-perfect implementation

Context & Research Findings

Workforce Brokers was struggling with an inefficient, largely manual recruitment process that created bottlenecks and frustration for customers and internal teams alike.

Key Research Insights

•

Customers spent an average of 40 minutes completing worker requests through the old

system

•

Recruiters were losing 12+ hours weekly on administrative tasks rather than candidate

sourcing

•

68% of hiring managers reported dissatisfaction with the transparency of the hiring process

•

77% of workforce requests required multiple follow-ups due to incomplete information

Through a series of contextual inquiries and journey mapping sessions, the team identified the opportunity to create a digital platform that would streamline communications and set clear expectations for all stakeholders.

Goals

Based on research findings, we established measurable objectives:

•

Reduce request completion time by 50% for customers

•

Decrease recruiter administrative workload by 70% through automation

•

Enable real-time tracking of hiring progress with status notifications

•

Improve workforce allocation efficiency by 40% via data-driven insights and forecasting

•

Achieve 85% customer satisfaction with the new digital experience

82%

Reduction in Request Time

65%

Less Administrative Work

88%

Customer Satisfaction

Capacity Increase

Impact & Results

Measurable improvements in efficiency, user satisfaction, and business outcomes.

Expected Results

Reduced request completion time from 30 minutes to just 4 minutes (82% improvement)

Decreased recruiter administrative workload by 65% through automation

Improved workforce allocation accuracy by 53% via data-driven matching

Achieved a customer satisfaction score of 88% within the first quarter of launch

Increased capacity for recruiters to handle 3x more requests without additional headcount

Challenges & Learnings

Balancing depth of research with project timeline constraints taught me to prioritize high-impact inquiries

Working with legacy systems required creative solutions to data integration challenges

Managing competing stakeholder priorities required strong facilitation skills and evidence-based decision-making

The complexity of workforce regulations across regions necessitated a flexible design system

Design Process

A methodical approach combining research, collaboration, and iterative design to create

an intuitive workforce management platform.

A methodical approach combining research, collaboration, and iterative design to create

an intuitive workforce management platform.

Discovery Research & Problem Definition

Conducted in-depth interviews with hiring managers to understand their workforce needs, shadowed recruiters in workflow in UAT to document their workflow and identify inefficiencies, and facilitated a problem-framing workshop to align the team on project goals.

Research Insight

Using the 'Jobs To Be Done' framework revealed emotional aspects of the hiring process

that weren't being addressed.

Using the 'Jobs To Be Done' framework revealed emotional aspects of the hiring process that weren't being addressed.

User Journey Mapping & Opportunity Identification

Mapped the current state journey of customers placing worker requests,

documented recruiter workflows, and prioritized opportunities based on impact vs. effort matrix with stakeholders.

Mapped the current state journey of customers placing worker requests,

documented recruiter workflows, and prioritized opportunities based on impact vs. effort matrix with stakeholders.

Research Insight

Discovered that 82% of requests needed clarification, creating a feedback loop that

delayed fulfillment by an average of 3.5 days.

Concept Generation & Validation

Conducted 3 design studio workshops with cross-functional teams to ideate

solutions, developed 4 distinct concept directions, and validated concepts through stakeholder reviews and preliminary usability testing.

Conducted 3 design studio workshops with cross-functional teams to ideate

solutions, developed 4 distinct concept directions, and validated concepts through stakeholder reviews and preliminary usability testing.

Research Insight

Employed preference testing with 6 potential customers to evaluate different dashboard

layouts, resulting in a hybrid approach combining the strengths of two concepts.

Design System Development

Audited existing brand elements and digital touchpoints, created a modular design system with accessibility compliance built-in, and documented usage guidelines for developers.

Research Insight

Implemented component variants in Figma using interactive components, reducing design

inconsistencies by 80% compared to previous projects.

UI Design & Prototyping

Translated wireframes into high-fidelity UI designs, created an interactive prototype for comprehensive user testing, and designed responsive layouts for both desktop and mobile experiences.

Research Insight

Developed a 'Quick Request' feature based on customer feedback that reduced complex

requests from 15 minutes to under 3 minutes.

Tools & Methods Used

Research

Contextual inquiry,

user interviews, A/B

testing, card sorting,

usability testing

Contextual inquiry, user interviews, A/B

testing, card sorting, usability testing

UX Design

Journey mapping,

service blueprints,

wireframing, user

flows, information

architecture

Journey mapping, service blueprints,

wireframing, userflows, information

architecture

UI Design

Figma, design system

development, high-

fidelity mockups,

interaction design

Figma, design system development, high-fidelity mockups, interaction design

Collaboration

Figjam for whiteboarding,

Slack,Gmail for

communication, Google sheets

for project tracking

Miro for workshops, Slack for communication, JIRA for project tracking

Thank you for viewing this case study

This represents my approach to complex product design challenges: thorough research,

collaborative problem-solving, and data-informed iteration leading to measurable

business impact.

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