Gamiification & Interaction Design
The Challenge
Traditional real estate investment in India can be complex, opaque, and often out of reach for the average investor. Altdrx aims to disrupt this by creating a user-friendly platform that demystifies land ownership and makes it accessible to anyone.
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High capital requirements that exclude most first-time investors
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Complex paperwork and bureaucratic processes
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Lack of transparency in pricing and valuation
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Limited accessibility for digitally-native younger investors
Our goal was to create an intuitive, engaging interface that simplifies the investment process while maintaining trust and transparency.
Project Highlights
Digital Familiarity
Transparency Value
Location Preference
The Design Strategy: Gamified Journey
01
City Selection Experience
We designed an interactive map featuring 5 major Indian cities.
Each highlighted with iconic landmarks for instant recognition.
Visual indicators showing growth potential in each city
Simple, visually distinct city cards with relevant data
Clear categorization of investment options by location
02
Property Showcase
Clear pricing details with growth projections
Prominent location indicators and availability metrics
Limited-time indicators to create a sense of urgency
Visual indicators showing property potential
The design makes complex property details approachable while motivating
action through clear value indicators.
03
Interactive Selection Process
Minesweeper-inspired selection board for choosing investment units
Real-time investment value updates as users select units
Visual selection indicators and progress bar
Interactive feedback during the selection process
The gamified approach transforms a potentially boring selection process
into an engaging experience while maintaining cost transparency.
04
Portfolio Breakdown - See Where Your Money is Growing:
Before confirming the purchase, users see a breakdown of their investment displayed as a pie chart. This chart shows how their funds are allocated across different properties.
The UX Magic: Clear visualization of investment allocation builds trust and gives users a sense of control.
A clean and well-labeled interactive pie chart clearly showing the percentage of investment allocated to each property with option to switch between traditional table view.
Why It Works: Transparency is key to building confidence, especially in investment platforms.
05
Payment & Rewards - Unlock Your Inner Mogul!:
The Vision: Seamless UPI payment followed by Supercoin rewards.
Badges : As user unlocks each stages they are rewarded with badges showing their character upgradation.
The UX Magic: Taps into gamification psychology, motivating users to continue investing.
Why It Works: Encourages long-term engagement through positive reinforcement.
✓
Transformed a complex investment process into a gamified experience
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Created a visually distinctive fintech interface
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Balanced playfulness with financial credibility
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Scalable for more cities & properties
Future Improvements
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Localization for different Indian regions
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Enhanced personalization based on user preferences
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Advanced visualization tools for portfolio tracking
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More payment integrations (beyond UPI)
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This represents my approach to combining gamification to make experiences fun, informatove and interactive at the same time.